活动介绍

Many companies have invested heavily in developing artificial intelligence (AI) applications in the marketing field, including AI-enabled chatbots and personalised recommendation systems, AI-powered dynamic pricing, marketing automations, and ChatGPT-powered advertising, content marketing and product design. With AI increasingly being deployed in marketing functions, however, it has also created fears and challenges for humans. Many questions remain for AI-driven marketing: What roles do marketers play in AI applications? How do consumers respond to AI applications when they interact with AI machines? How should marketers collaborate with AI?

During this event, CEIBS Professor of Marketing Wang Qi will review some recent developments in AI from the field of marketing, including ChatGPT-powered marketing. Prof. Wang will also examine recent research findings regarding:

1. The benefits/challenges of AI applications in marketing

2. The relationship between humans and AI and the future of AI in marketing

活动时间：2023-05-23 19:00 ~ 2023-05-23 20:50

报名起止：2023-05-09 ~ 2023-05-21

活动地址：深圳四季酒店

活动分类：沙龙

活动咨询：020 8755 8112

主办方：ACCA广州

Event details

Date: May 23, 2023Time: 19:00-20:50Venue: Four Seasons Hotel Shenzhen, 138 Fuhua No. 3 Road, Futian District, Shenzhen (深圳四季酒店，深圳市福田区福华三路138号)Language: English

Agenda

6:15pm-7:00pm 

Registration & networking

7:00pm-7:15pm 

Introduction to the CEIBS Global EMBA programme by Alex Chen, Recruiting Manager

7:15pm-8:05pm 

Lecture on From Chatbots to ChatGPT: How AI and Humans are Reshaping Marketing by Prof. Wang Qi

8:05pm-8:50pm 

Panel discussion with Global EMBA alumni

8:50pm-onward 

Networking

Speakers

●英华财教网在ACCA培训方面积累了丰富的经验，可以帮助考生抓住重点，节约备考时间，少走弯路。

点击了解特许注册会计师ACCA招生方案>>

●不了解ACCA的考试内容、报考动态？网校为大家准备了特许注册会计师ACCA报考指南。

点击查看特许注册会计师ACCA报考指南>>

●更多学习ACCA备考学习资料，尽在英华财教网。

点击进入特许注册会计师ACCA资料专区>>

说明：因考试政策、内容等不断变化与调整，英华财教网提供的以上CFA报名时间等信息仅供参考，请考生以官方公布的内容为准！